Ciara Reflects on Artist Control and Master Recordings
Ciara has spoken publicly about reclaiming ownership of her master recordings and what that experience taught her about artist control.
A Turning Point Toward Independence
In a recent Forbes interview, she described a turning-point meeting that pushed her toward independence. An executive reportedly didn’t share her vision for the single “Level Up,” which prompted her to take a different path.
Supporting Her Artistic Vision
Ciara said she went to her then-A&R, Monti Olson, who she credits for believing in her. Olson signed a deal with her while she was eight months pregnant and remained with the company after the former CEO departed.
Regaining Control of Her Music
She asked for her masters and says the label returned them to her without charge, a move she interprets as evidence they underestimated the song’s potential. “Level Up” has since climbed to nearly triple-platinum status.
Launching Her Independent Imprint
Betting on herself proved decisive. The track helped launch her independent imprint, Beauty Marks Entertainment, which she established in 2017.