Strategic Approach to Emmy Submissions
Submitting for the Emmys has always been a strategic exercise — equal parts performance showcase and calculated risk. This awards season, contenders are taking more inventive and deliberate approaches to the process than in years past.
Leading Nomination Counts
Apple TV+ continues to lead the conversation, with Severance claiming a strong position in drama with 27 nominations, and The Studio anchoring comedy with 23. Meanwhile, HBO Max recorded its biggest haul yet, totaling 142 nominations across categories.
The Importance of Episode Selection
Those headline numbers matter, but the subtler drama unfolds in the episode choices that nominees put forward. Historically, the particular episode an actor or series submits could make or break its chances, and that calculus remains central as voting panels are selected.
Variety of Campaign Tactics
This year’s campaigns show a variety of tactics: some contenders emphasize singular, emotionally charged episodes; others highlight installments that best display range or comedic timing. Producers and publicists are curating submissions to appeal to the t...