LEGO Gift-with-Purchase Features SEGA Genesis Controller Replica
Images of a new LEGO gift-with-purchase (GWP) have surfaced online, revealing a brick-built replica of the SEGA Genesis/Mega Drive controller.
Details of the Set
Labeled as set 40769, the packaging circulated by LEGO news outlets and collectors highlights Sonic the Hedgehog artwork and displays both LEGO and SEGA logos. The box lists the model at 260 pieces and marks it as part of LEGO’s 18+ collector range.
Promotion and Availability
Reports indicate the promotion will begin on September 8 and requires LEGO Store purchases of at least 130 euros to qualify. LEGO has not confirmed the details, but the leak aligns with the company’s recent approach to retro gaming tie-ins.
Similar Past Offerings
This release follows similar collectible offerings, such as the Game Boy replica tied to the Super Mario line, which also targeted adult fans and retro hardware enthusiasts.
Collector's Perspective
The Genesis controller appears to be a near life-sized collectible aimed at both AFOLs and video game collectors. An official announcement is likely in the weeks ahead...