Pole Bicycles Attempts Comeback After Bankruptcy
Pole Bicycles, the Finnish mountain-bike maker known for its distinctive CNC-machined, bonded alloy frames, is attempting a comeback after filing for bankruptcy in April 2024.
Recent Developments and Sale Announcement
More than a year after the insolvency, CEO Leo Kokkonen shared an Instagram video announcing the immediate sale of heavily discounted prototype and one-off frames. The liquidation is intended to generate funds to revive the brand.
Company History and Market Impact
Pole gained global attention for its unique manufacturing approach and enjoyed strong sales in 2020 and 2021. However, the COVID-driven market swing severely affected the company and led to its 2024 bankruptcy.
Assets Acquisition and Future Plans
A notice on Pole’s website explains that certain assets have been acquired, including intellectual property and select product lines. The new owners say they plan a phased revival, starting with spare parts production and later returning to frame manufacturing.
Bankruptcy Status and Customer Guidance
The statement also reiterates that Pole Bicycle Comp...