Legal Dispute Between Rove and Casa Del Sol
Jack Brinkley-Cook’s company Rove has brought a $2 million lawsuit against Casa Del Sol, the tequila brand co-founded by Eva Longoria, accusing it of failing to pay for advertising placed on Rove’s luxury ride vehicles.
Details of the Complaint
The complaint, filed in the U.S. District Court for the Eastern District of New York on October 22, 2024, alleges the two sides entered a multiyear advertising deal in September 2023 and that Casa Del Sol did not meet its payment obligations.
About Rove's Operations
Rove operates short-distance trips in upscale markets, funding rides through advertisers rather than charging riders. The company is co-owned by Brinkley-Cook and Gianpaolo de Felice, and the suit notes Casa Del Sol’s high-profile backers include Serena Williams and Kathy Hilton.
Allegations Against Casa Del Sol
According to the filing, Casa Del Sol repeatedly promised to make the overdue payments while simultaneously spending on promotional events and trips, but ultimately failed to remit amounts Rove says are contractually due.
Missed Payments and Operational Impact
Th...