September Rookie Individual Idol Brand Reputation Rankings Released

The Korean Business Research Institute has published its September brand reputation rankings for individual rookie idols. The rankings were calculated using big data gathered between August 4 and September 4. Researchers evaluated consumer participation, media coverage, interaction, and community awareness to produce each artist’s brand reputation index. ILLIT’s Wonhee claimed the top spot with a brand reputation index of 420,394, reflecting a 66.55% rise from August. Key search terms tied to her profile included “Toki Yo Tamare,” “the genre is ILLIT,” and “Japanese single.” Related descriptors were “innocent,” “cute,” and “lovely.” Sentiment analysis showed 89.51% positive reactions. Hearts2Hearts’ Ian ranked second with an index of 282,289. KiiiKiii’s Leesol surged to third after an exceptional 430.40% increase, reaching 233,044. ILLIT’s Minju placed fourth with a score of 215,235, while Hearts2Hearts’ Jiwoo completed the top five at 188,553. Below are the top 30 rookie individual idols for September: - ILLIT’s Wonhee - Hearts2Hearts’ Ian - KiiiKiii’s Leesol - ILLIT’s Minju - Hearts2Hearts’ Jiwoo - MEOVV’s Anna - KiiiKiii’s Jiyu - izna’s Bang Jeemin - izna’s Choi Jungeun - T...