Middle Eastern Investment Shift Toward Sports and Technology
As governments seek to reduce reliance on oil and gas, several Middle Eastern states have redirected investment into diversified industries, with professional sport emerging as a central pillar of that strategy.
Use of Sport to Promote Economic Change
Saudi Arabia and the United Arab Emirates have been particularly active, using sport to promote wider economic change. Technology has become a critical enabler of these efforts, reshaping how fans engage, how rights are distributed, and how new markets develop.
Changing Viewer Habits Through Live Streaming
Live streaming is changing viewer habits. Younger audiences increasingly prefer on-demand platforms and interactive features over traditional broadcast schedules.
Generation Z's Engagement with Sport
Research from Altman Solon’s Global Sports shows Generation Z in the Middle East engages with sport more than its counterparts in Europe or the United States. That interest has fueled a surge in streaming services and shifted the balance of power away from legacy broadcasters.
Impact of Investments in Soccer
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